UK MICE sector has strong start to 2018 with meetings up 10%, finds research

Enquiry levels, numbers of meetings and average rates all higher for the first five months of the year than in 2017.

Credit: iStock
Credit: iStock

The UK meetings sector has had a strong start to 2018 despite trading within a slowing economy, research by the Meetings Industry Association (MIA) has shown.

Figures for enquiry levels, numbers of meetings and average rates for the first five months of the year are all higher than corresponding period in 2017, according to MIA's quarterly miaTouchstone update.

The average number of meetings held between January and May of 2018 were 10% higher than the same period in 2017 and 25% higher than 2016, while the average daily delegate rate (DDR) has also grown steadily by 10% over the last three years to £43.50.

Sales are expected to remain strong through the latter part of 2018, with enquiry levels also up 10% over the first five months of the year.

Jane Longhurst, chief executive of MIA, said: "While confidence and enquiry levels slipped in the immediate post-referendum period, there was a strong recovery in 2017 which has sustained and grown in the first half of 2018.

"Despite operating within some of the most challenging trading conditions, it is encouraging to see that our members' businesses have not only bucked trends but thrived during this time which is testament to their forward planning and tenacity."

For more features and breaking news sign up to C&IT Magazine's daily Newstracker here 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Events company faces legal action from makers of video game Fortnite

Events company faces legal action from makers of video game Fortnite

Epic Games issues claim against Exciting Events after widely criticised event in Norwich.

Diary of a delegate: Beautiful Bergen

Diary of a delegate: Beautiful Bergen

A three-day account of the C&IT A-List FAM trip, in partnership with Visit Norway.

Case study: Space to Breathe wellness event

Case study: Space to Breathe wellness event

Centre Parcs hosted a wellness event for clients including MIA, Experian and the University of Nottingham.

The future of event feedback

The future of event feedback

A look at how new technology is changing the nature of feedback for event planners.

SevenEvents hires new project manager

SevenEvents hires new project manager

Jade Davies joins from Touch Associates and her new role will include developing client relationships.

Cievents VP talks US market trends, challenges and opportunities

Cievents VP talks US market trends, challenges and opportunities

Alison Howlett, vice president of live events, talks about creating business opportunities, US trends and popular destinations.

Case study: PPA Festival at Tobacco Dock

Case study: PPA Festival at Tobacco Dock

The Professional Publishers Association held an education festival in May 2018 with guest speakers including politicians and actors.

New director and event coordinator for Pure

New director and event coordinator for Pure

Agency promotes client services director and hires event coordinator to strengthen the team.

Loganair to take over cancelled Flybmi routes

Loganair to take over cancelled Flybmi routes

Glasgow-based company Loganair has stepped in start flying five of Flybmi's routes from next month.

How to increase your sustainability credentials

How to increase your sustainability credentials

Sustainability can be achieved with simple actions, says Elizabeth Thomas from the International Corporate Governance Network.

LATEST JOBS