UK MICE sector has strong start to 2018 with meetings up 10%, finds research

Enquiry levels, numbers of meetings and average rates all higher for the first five months of the year than in 2017.

Credit: iStock
Credit: iStock

The UK meetings sector has had a strong start to 2018 despite trading within a slowing economy, research by the Meetings Industry Association (MIA) has shown.

Figures for enquiry levels, numbers of meetings and average rates for the first five months of the year are all higher than corresponding period in 2017, according to MIA's quarterly miaTouchstone update.

The average number of meetings held between January and May of 2018 were 10% higher than the same period in 2017 and 25% higher than 2016, while the average daily delegate rate (DDR) has also grown steadily by 10% over the last three years to £43.50.

Sales are expected to remain strong through the latter part of 2018, with enquiry levels also up 10% over the first five months of the year.

Jane Longhurst, chief executive of MIA, said: "While confidence and enquiry levels slipped in the immediate post-referendum period, there was a strong recovery in 2017 which has sustained and grown in the first half of 2018.

"Despite operating within some of the most challenging trading conditions, it is encouraging to see that our members' businesses have not only bucked trends but thrived during this time which is testament to their forward planning and tenacity."

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