Live Group's new senior account manager, Katie Lowe will have responsibility for managing client accounts across both the public and corporate sector.
Lowe will focus on nurturing strategic partnerships with clients to push live event and communication strategies through a consultative approach.
As former head of business development at Deeper Blue, Lowe worked on expanding new business sales processes by researching, contacting and establishing appointments to meet new clients and build on existing relationships.
"We’re delighted to have Katie join our growing team at Live Group," said Marcus Naef, commercial director, Live Group. "It’s fantastic to see her already making an impact having developed several new opportunities from existing and new clients.
"Having known Katie for several years, when the role became available we instantly knew she would be ideal. Her experience, industry knowledge and passion for making a difference are already adding value to our clients and Live Group as a business."
For more features and breaking news, sign up to C&IT's daily Newstracker.