Edinburgh wins bid for European Cities Marketing Spring Meeting

The event will take place at The Sheraton Grand Hotel & Spa Edinburgh from 13-15 February 2019.

Credit: iStock
Credit: iStock

Edinburgh has won the bid for the European Cities Marketing (ECM) Spring Meeting in 2019.

A leading association for tourism organisations, ECM aims to improve the competitiveness and performance of leading European cities.

For its spring event, around 175 senior destination leaders from across the continent will gather in the Scottish capital for critical thinking and debate on topical tourism issues relevant to Edinburgh, such as destination management and future travel trends.

The theme of ‘Eventful Cities’ will explore the relationship between city development and events. A mix of CEOs and senior executives in leisure, business events and city marketing will be in attendance.

Recent developments across the city include the complete renovation of the St James Quarter and a new £200M development near Haymarket.

"The annual European Cities Marketing Spring Meeting is a huge opportunity for host destinations to showcase their city to key industry players so we’re thrilled to be welcoming the meeting to Edinburgh for 2019," said John Donnelly, CEO of Marketing Edinburgh.

Dieter Hardt-Stremayr, president of European Cities Marketing and MD of Graz Tourist Office added: "Edinburgh is one of Europe’s leading destinations so it was really only a matter of time before we brought our annual meeting to Scotland’s capital city.

"We want to showcase the beauty and history of Edinburgh to our delegates as well as the expertise in the festival-scene and we’re confident that this meeting will bring nothing but positive impact for the city."

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