The largest MICE fair in Korea saw 250 exhibitors and 300 buyers gather for two days of networking and meetings.
The event opened with a welcome reception on Wednesday 13 June, where buyers were hosted for an outdoor four-course gala dinner while being entertained by traditional Korean performers.
The show officially kicked off on 14 June with an opening ceremony which included keynote speeches and a special appearance by K-pop band SHINee who were named the shows ambassadors for 2018.
A networking party in the evening featured a buffet menu with Korean BBQ, Korean beer and wines, and a performance by an upcoming K-pop group and DJ.
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