SURVEY: NTOs focus on delivery - This year's NTO survey points to a growing understanding of relationship marketing and, as Stephanie Roberts finds out, a widespread uptake of the web
Visit any C%26I industry trade show, be it EIBTM or International
Confex, and the chances are the host exhibition centre will be dominated
by national tourist organisations (NTOs). Their presence is a way of
demonstrating to corporate buyers and agencies alike that they are a
relevant source of information and assistance to the industry extending
beyond the mere provision of glossy brochures.