SURVEY: NTOs focus on delivery - This year's NTO survey points to a growing understanding of relationship marketing and, as Stephanie Roberts finds out, a widespread uptake of the web

Visit any C%26I industry trade show, be it EIBTM or International Confex, and the chances are the host exhibition centre will be dominated by national tourist organisations (NTOs). Their presence is a way of demonstrating to corporate buyers and agencies alike that they are a relevant source of information and assistance to the industry extending beyond the mere provision of glossy brochures.

by STEPHANIE ROBERTS

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