Suppliers need to invest effort in the art of presenting

In an industry where the end product is often a few thousand miles away, with a price tag to match, the importance of good communication cannot be understated. C%26I organisers are well versed in the art of live presentations as they use them routinely to pitch for business. So when suppliers present to organisers, the need to perfect the art becomes more crucial.

by LYNNE MORRIS, managing director, Pan Europa Marketing andCommunications

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