A survey of 24,000 travellers found that Etihad is the most desired airline with 98% of respondents wanting to fly with the brand. Qatar Airways and Lufthansa followed with 96% and 95% respectively.
Kazakhstan’s Air Astana was least desired with just 5% of the vote, while Lufthansa and British Airways were the most recognised worldwide.
The poll, conducted by the design and branding team at GraphicSprings, was among those aged between 17 and 78 who said they have travelled by plane at least one time during the past 24 months.
|#||COMPANY||COUNTRY||PASSENGERS in million||Would like to fly on it (%)|
|1||Etihad Airways||United Arab Emirates||18.5||98|
|4||Emirates||Dubai / United Arab Emirates||56.1||95|
|5||All Nippon Airways||Japan||50.8||88|
|8||British Airways||United Kingdom||44.5||85|
|9||Cathay Pacific||Hong Kong||27||85|
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