Event and campaign secrets of The Economist, Cadbury and Kodak revealed at Event360

Leading annual creative forum for event and brand experience professionals Event360 hears from big brands at an event fuelled by the collective power of C&IT and Campaign magazines.

Event360 kicks off with a thought-provoking day led by inspirational speaker sessions with tailored supplier meetings and networking opportunities.

The first session was about Cadbury Creme Egg and its multi award-winning campaign that grew the total brand by 15% with the success of ‘It’s Creme Egg Hunting Season’ in 2017.

The second was all about how the iconic brand Kodak reinvented itself with its cornerstone brand experience at leading trade show, drupe.

Kodak and Jack Morton forged a creative concept that not only surpassed the brand’s goals for the event but helped reinvigorate the brand through a new, evolving creative platform for Kodak’s brand experience calendar.

The third was called Being seen to do good vs. actually doing good. In partnership with C&IT Magazine, Guinness World Records recently carried out research to discover how Corporate Social Responsibility can contribute towards engaging audiences and creating an impactful experience.

Upcoming trends and industry insights were revealed alongside what was learned from record-breaking case studies. Read more about Event360.

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