Event and campaign secrets of The Economist, Cadbury and Kodak revealed at Event360

Leading annual creative forum for event and brand experience professionals Event360 hears from big brands at an event fuelled by the collective power of C&IT and Campaign magazines.

Event360 kicks off with a thought-provoking day led by inspirational speaker sessions with tailored supplier meetings and networking opportunities.

The first session was about Cadbury Creme Egg and its multi award-winning campaign that grew the total brand by 15% with the success of ‘It’s Creme Egg Hunting Season’ in 2017.

The second was all about how the iconic brand Kodak reinvented itself with its cornerstone brand experience at leading trade show, drupe.

Kodak and Jack Morton forged a creative concept that not only surpassed the brand’s goals for the event but helped reinvigorate the brand through a new, evolving creative platform for Kodak’s brand experience calendar.

The third was called Being seen to do good vs. actually doing good. In partnership with C&IT Magazine, Guinness World Records recently carried out research to discover how Corporate Social Responsibility can contribute towards engaging audiences and creating an impactful experience.

Upcoming trends and industry insights were revealed alongside what was learned from record-breaking case studies. Read more about Event360.

For more features and breaking news sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
8 activities in... Mauritius

8 activities in... Mauritius

Home to white sands, rum punch, high-octane water sports and natural wonders.

Government offers £250,000 to boost broadband in conference venues

Government offers £250,000 to boost broadband in conference venues

Conference centres across the UK can apply for new funding to improve broadband and attract more international business.

Why influencers are a big part of Las Vegas' MICE strategy

Why influencers are a big part of Las Vegas' MICE strategy

Las Vegas Convention and Visitors Authority's new MICE manager discusses influencers and why hotels within hotels are the latest trend.

In pictures: Hilton Garden Inn opens in Lithuania

In pictures: Hilton Garden Inn opens in Lithuania

The Hilton Garden Inn Vilnius City Centre has events facilities and a rooftop terrace and is the brand's first property in the country.

48 hours in Zagreb

48 hours in Zagreb

A two-day incentive itinerary in the capital of Croatia, from Esplanade Zagreb Hotel to a culinary workshop at Dolac Market.

Brand experience trends from around the world

Brand experience trends from around the world

From borderless marketing campaigns to hyper-personalisation, INVNT's leadership team share their insights.

3 ways event planners can find that creative spark

3 ways event planners can find that creative spark

Artist Phil Hansen, MPI keynote at IMEX America, explains how embracing your limitations can inspire new kinds of creativity.

Case study: KFC's RGM Fest

Case study: KFC's RGM Fest

The fast food giant worked with ITG to give its annual event for general managers a festival theme.

First pictures: Guitar Hotel set to open in Florida

First pictures: Guitar Hotel set to open in Florida

The $1.5 billion expansion of Seminole Hard Rock Hotel & Casino Hollywood opens in October with a 'lagoon' and overwater cabanas.

Experts debate whether agencies should charge for pitching

Experts debate whether agencies should charge for pitching

GOTO Events, DRPG, First Event and Clive discussed pitching strategies and the costs involved in big proposals.

LATEST JOBS