The fresh Group hires new content director

Events agency The fresh Group appoints Alastair McCall to the new role of content director.

Alastair McCall
Alastair McCall

North-West-based The fresh Group has hired Alastair McCall as its new content director, the events agency has confirmed.

McCall will oversee the content creation and management for many of fresh’s client list, including Hyundai, DFS, Dixons Carphone and Santander.

He will work with clients on scriptwriting and content direction during the build-up to an event, as well as through the whole process, coaching presenters in rehearsal and on live days.

McCall said: "Having worked with fresh in a freelance capacity, and created some great things together, it made perfect sense for me to make the move and become a member of the family.

"Telling an effective story at a live event and wider communications is more critical than ever, and it’s great that fresh now have the in-house capability to do that for more of their clients."

Director of strategy Michael McCabe added: "Alastair will work with our clients on bringing a clear narrative to their presentations, messaging and brand stories within our live events, which all link back to the outlined strategy and objectives."

McCall is a relative newcomer to the events industry, having trained as an opera singer and psychologist, and with a background in theatre performance and direction.

He decided to transfer his skills as a performer into the corporate events market in 2016.

 For more features and breaking news sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Behind the winning entry: Brand Amplification of the Year

Behind the winning entry: Brand Amplification of the Year

Jack Morton won a C&IT Award for Desperados Skyfest, which featured a hot air balloon light show and DJs.

Simple steps for sustainable events

Simple steps for sustainable events

Something as straightforward as choosing a well-insulated venue could have a big impact on your event's carbon footprint.

The Times Square Edition to open in 2019

The Times Square Edition to open in 2019

Edition Hotel will welcome guests from spring and feature a beer garden, event deck and all-day dining venue.

'Green White Paper' on sustainability published

'Green White Paper' on sustainability published

BCD Meetings and Events 'Green White Paper' explores sustainability in the meetings and events industry.

What will be the top 10 destinations for meetings and events next year?

What will be the top 10 destinations for meetings and events next year?

Global DMC Partners reveals its predictions for the top meeting and incentive destinations in 2019.

Incentive ideas in the Azores, Algarve and Madeira

Incentive ideas in the Azores, Algarve and Madeira

Whether it's canoeing in a volcano or luxuriating in the five-star spa in a fancy hotel in the Algarve, Portugal has plenty to offer.

New head of incentive travel for SevenEvents

New head of incentive travel for SevenEvents

Former C&IT A-Lister Heléna Vella has joined SevenEvents to head up the newly-formed incentives team.

Behind the winning entry: Best Use of Technology

Behind the winning entry: Best Use of Technology

SPARK THINKING organised Jaguar Land Rover's Graduate & Apprentice Induction Programme.

Battersea Power Station reveals plans for 'glass elevator' and viewing platform

Battersea Power Station reveals plans for 'glass elevator' and viewing platform

Owners say unique Chimney Lift experience will offer "breathtaking" views across London when it opens in 2021.

Banks Sadler hires new head of business development and senior bid writer

Banks Sadler hires new head of business development and senior bid writer

Agency says the appointment of Sue Darlaston and Jamie Blackall from HRG are 'a brilliant addition to the team'.

LATEST JOBS