'We need more clarity over event sponsorship'

Foundation for Lifelong Learning CEO says there needs to be greater distinction at events between educational and sponsored content.

Monika Lagodzinska, CEO of Foundation for Lifelong Learning
Monika Lagodzinska, CEO of Foundation for Lifelong Learning

When asked about concerns over reputation management at the C&IT Association Forum, Monika Lagodzinska, CEO of the Foundation for Lifelong Learning, said that there needs to be more clarity at events over the fine line between education and sponsored content.

"But there will always be a question about who is financing [the content],"  Lagodzinska said. "Whether it is members, associations or whether it is sponsorship.

"I believe there is a very fine line to find the best grounds for content. Because then members can then really see who is designing the content.

"Whether it is by the sponsors, or whether it’s really designed by the organisation. In that context, it might be a very tricky issue."

 

For more features and breaking news sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Behind the winning entry: Events Destination of the Year

Behind the winning entry: Events Destination of the Year

Visit Belfast wowed the judges at this year's C&IT Awards and demonstrated how the city has become a top MICE destination.

Complete the C&IT Corporate Survey for a chance to win a stay in the Cotswolds

Complete the C&IT Corporate Survey for a chance to win a stay in the Cotswolds

Corporate event planners could win a stay at the Lygon Arms by contributing to our first ever State of the Industry Corporate Report.

Hotel review: Signiel Seoul

Hotel review: Signiel Seoul

Five-star glamour high in the sky above the South Korean capital, with impressive facilities for meetings and events.

Head and neck cancer congress going to Brisbane

Head and neck cancer congress going to Brisbane

International Federation of Head and Neck Oncologic Societies event will take place on the east coast of Australia in 2026.

NoMad Las Vegas opens its doors

NoMad Las Vegas opens its doors

Aiming high with a concept of the 'refinement of a European home', NoMad Las Vegas is on the top four floors of Park MGM.

WRG hires two new account directors

WRG hires two new account directors

Simon Bull and Leanne Attridge have been appointed account directors for client services.

Paris to host 72nd International Astronautical Congress in 2021

Paris to host 72nd International Astronautical Congress in 2021

More than 6,500 representatives of the international space community will gather at the Paris Convention Centre.

New vice president account director for GPJ

New vice president account director for GPJ

John Romero has joined George P Johnson in a senior role, 20 years after his first job at the company.

Behind the winning entry: MICE Sales Team of the Year

Behind the winning entry: MICE Sales Team of the Year

Lime Venue Portfolio's sales team picked up a C&IT Award after a record-breaking year with solid client relationships.

My Dream Event: The first Premier League Hall of Fame at the O2

My Dream Event: The first Premier League Hall of Fame at the O2

Robbie Williams and the Rolling Stones would be among the entertainment organised by Chris Brenta from TEN6 Creative.

LATEST JOBS