'Just because something's always been done that way, doesn't make it right'

A-List 2018 profile: Simon Brooks, 31, is the founder and director of Seventa Events.

What kind of events do you work on?

All manner of events, which is what makes it brilliant. One day it’s a leaders meeting for 50 people, the next day it’s a national conference for 2,000.

What is your advice/motto for success?

Be brave and remember that tradition is not a good enough reason. Just because something’s always been done that way, doesn’t make it right.

What’s been the highlight of your career so far?

Setting up my own company is the biggest one. Every time I see our team create an event that our clients love it’s a great feeling.

What would be your dream event to work on?

This year’s royal wedding. It would have had incredibly high standards, not a thing could be out of place, and those tiny little details are the ones that matter.

If you could pick anyone to be your next keynote speaker, who would it be?

It’s hard to pick one but I’d go for Elon Musk and Steve Jobs in my top five, as well as Nelson Mandela. Imagine his story being told at an event.

What job would you be doing if you weren't working in events?

I can’t imagine myself being outside of the world of events but when I was 10 I wanted to be an architect.

 

Find out more about the 2018 A-Listers here.

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