'Our industry is just a mirror of society'

Understanding digital transformation is crucial for MICE professionals, says the German Convention Bureau at IMEX.

The German Convention Bureau's managing director Matthias Schultze welcomed delegates from around the world to IMEX Frankfurt at the opening ceremony, and said that understanding digital transformation is crucial for the MICE industry.

"IMEX is a real thought leader in our industry," said Schultze. "And this year, the use of innovative, digital tools is one of the main concerns of IMEX and an issue that both service providers and planners are interested in and concerned with. Digitalisation impacts our industry," Schultze added.

"This digitalisation impacts the entire society. Therefore we believe that digital transformation matters for our industry. It creates business events and it gives us the opportunity to acquire better services."

Suggesting that the trends and external influences acting on the events industry are not so different from many other areas of everyday life, Schultze continued: "I am very happy that IMEX has put its main focus on innovations and on digital transformation because our industry is just a mirror of our society.

"If society turns to transformation, meetings and events have to be a driver within this transition. Digital transformation comes with many questions and uncertainties, but there is also huge potential for this industry and all the partners we are working closely with."

  

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