'Our industry is just a mirror of society'

Understanding digital transformation is crucial for MICE professionals, says the German Convention Bureau at IMEX.

The German Convention Bureau's managing director Matthias Schultze welcomed delegates from around the world to IMEX Frankfurt at the opening ceremony, and said that understanding digital transformation is crucial for the MICE industry.

"IMEX is a real thought leader in our industry," said Schultze. "And this year, the use of innovative, digital tools is one of the main concerns of IMEX and an issue that both service providers and planners are interested in and concerned with. Digitalisation impacts our industry," Schultze added.

"This digitalisation impacts the entire society. Therefore we believe that digital transformation matters for our industry. It creates business events and it gives us the opportunity to acquire better services."

Suggesting that the trends and external influences acting on the events industry are not so different from many other areas of everyday life, Schultze continued: "I am very happy that IMEX has put its main focus on innovations and on digital transformation because our industry is just a mirror of our society.

"If society turns to transformation, meetings and events have to be a driver within this transition. Digital transformation comes with many questions and uncertainties, but there is also huge potential for this industry and all the partners we are working closely with."

  

For more features and breaking news sign up to C&IT Magazine's daily Newstracker here


Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
New head of incentive travel for SevenEvents

New head of incentive travel for SevenEvents

Former C&IT A-Lister Heléna Vella has joined SevenEvents to head up the newly-formed incentives team.

Behind the winning entry: Best Use of Technology

Behind the winning entry: Best Use of Technology

SPARK THINKING organised Jaguar Land Rover's Graduate & Apprentice Induction Programme.

Battersea Power Station reveals plans for 'glass elevator' and viewing platform

Battersea Power Station reveals plans for 'glass elevator' and viewing platform

Owners say unique Chimney Lift experience will offer "breathtaking" views across London when it opens in 2021.

Banks Sadler hires new head of business development and senior bid writer

Banks Sadler hires new head of business development and senior bid writer

Agency says the appointment of Sue Darlaston and Jamie Blackall from HRG are 'a brilliant addition to the team'.

Why MICE planners need to think about leisure

Why MICE planners need to think about leisure

A look at how a destination's leisure offering can increase the success of business events.

Behind the winning entry: Events Destination of the Year

Behind the winning entry: Events Destination of the Year

Visit Belfast wowed the judges at this year's C&IT Awards and demonstrated how the city has become a top MICE destination.

Complete the C&IT Corporate Survey for a chance to win a stay in the Cotswolds

Complete the C&IT Corporate Survey for a chance to win a stay in the Cotswolds

Corporate event planners could win a stay at the Lygon Arms by contributing to our first ever State of the Industry Corporate Report.

Hotel review: Signiel Seoul

Hotel review: Signiel Seoul

Five-star glamour high in the sky above the South Korean capital, with impressive facilities for meetings and events.

Head and neck cancer congress going to Brisbane

Head and neck cancer congress going to Brisbane

International Federation of Head and Neck Oncologic Societies event will take place on the east coast of Australia in 2026.

NoMad Las Vegas opens its doors

NoMad Las Vegas opens its doors

Aiming high with a concept of the 'refinement of a European home', NoMad Las Vegas is on the top four floors of Park MGM.

LATEST JOBS