'Our industry is just a mirror of society'

Understanding digital transformation is crucial for MICE professionals, says the German Convention Bureau at IMEX.

The German Convention Bureau's managing director Matthias Schultze welcomed delegates from around the world to IMEX Frankfurt at the opening ceremony, and said that understanding digital transformation is crucial for the MICE industry.

"IMEX is a real thought leader in our industry," said Schultze. "And this year, the use of innovative, digital tools is one of the main concerns of IMEX and an issue that both service providers and planners are interested in and concerned with. Digitalisation impacts our industry," Schultze added.

"This digitalisation impacts the entire society. Therefore we believe that digital transformation matters for our industry. It creates business events and it gives us the opportunity to acquire better services."

Suggesting that the trends and external influences acting on the events industry are not so different from many other areas of everyday life, Schultze continued: "I am very happy that IMEX has put its main focus on innovations and on digital transformation because our industry is just a mirror of our society.

"If society turns to transformation, meetings and events have to be a driver within this transition. Digital transformation comes with many questions and uncertainties, but there is also huge potential for this industry and all the partners we are working closely with."

  

For more features and breaking news sign up to C&IT Magazine's daily Newstracker here


Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
License to chill: Follow in Bond's footsteps

License to chill: Follow in Bond's footsteps

With new details about the latest filming locations in Jamaica released, we look at some of 007's previous business trips.

There is an industry expectation for people to 'work for free' to get experience

There is an industry expectation for people to 'work for free' to get experience

A-List 2019: AOK Events' senior account manager Louise O'Keeffe.

Top 6 incentive travel destinations named by CR Worldwide

Top 6 incentive travel destinations named by CR Worldwide

Game of Thrones location, an island dubbed the new Ibiza and a landlocked land of gorillas have all been tipped by incentive experts.

'A lot of clients use agencies as bait to get cross quotes, which isn't a fair way of working'

'A lot of clients use agencies as bait to get cross quotes, which isn't a fair way of working'

A-List 2019: Stephen McIntosh, head of experiential at Audience.

How to use influencer marketing for B2B events

How to use influencer marketing for B2B events

There are five key things to consider if you want to use the medium to its full potential, says Mariska Kesteloo from Word of MICE.

Which European city has the most bars, cafes and restaurants?

Which European city has the most bars, cafes and restaurants?

Study reveals the top UK and European cities for those wanting to eat and drink their way round a destination.

Last chance for early-bird entries to C&IT Awards

Last chance for early-bird entries to C&IT Awards

The deadline to enter the C&IT Awards at the early-bird entry price is Thursday 13 June.

'I don't think event management degrees know enough about real-life events'

'I don't think event management degrees know enough about real-life events'

A-List 2019: Fiona Kelly, senior project manager, The Turner Agency.

Experience12 hires three new staff in account management

Experience12 hires three new staff in account management

Agency brings in two new account managers and an executive to boost the London-based team.

Voice-activated entertainment systems and first-class cabins with three beds

Voice-activated entertainment systems and first-class cabins with three beds

Case study: Hamburg hosted 20th edition of the Aircraft Interiors Expo in April, full of the latest aviation innovations.

LATEST JOBS