Drp has hired Annalisa Holmes as it's new account director for Jaguar Land Rover (JLR).
Holmes will head the organisation’s internal and external communications strategies as part of the wider account team.
With more than 13 years experience in commercial radio, her last role was as managing director for Rugby FM in Warwickshire.
Holmes said: "It’s a really exciting time for JLR. They’re exploring driverless cars, electric vehicles, infotainment tech among many other fantastic innovations."
She has developed key accounts across the radio’s portfolio in Warwickshire, and was key in helping clients communicate key messages on broadcast and digital platforms.
Communications account director Sara Lyddy added: "She has fantastic through-the-line experience and I’m sure that she will benefit not only the JLR team but also bring valuable skills to the wider drp offering."
Holmes also brings experience working with clients in the public sector, having recently created an integrated advertising campaign for the launch of the World Rugby Hall of Fame in Warwickshire, working directly with World Rugby and Rugby Borough Council.
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