Philippa Cassidy has been appointed as client services director to oversee Make Event’s five-year development plan.
Cassidy brings more than 14 years of marcomms and event experience, working with clients across multiple sectors. She moves from The Fresh Group, with her most recent position being group services director.
She will join the recently formed senior management team at Make Events, which also includes the newly appointed Alex Morrisroe, as commercial director. The board has been created to support Make Events’ growth ambitions and aspiration to be the number one event partner for the North’s household names.
"As our creative event delivery team grew, we needed a highly experienced people manager that could develop our talent," said Holly Moore, founder and MD of Make Events.
"Myself, Phillipa and Alex will focus on producing innovative event strategies for our clients teamed with the ultimate customer experience. We will also be developing our ultimate employee experience through our company culture."
Cassidy added: "I am delighted to join the Make Events team at such an exciting time in the company’s development. This is just the start of exciting journey for Make Events and I am thrilled to be part of it."
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