Milo Gabric has become the managing director of Pure Events, having first joined the company in July 2016 as operations director.
This promotion also means that Charlotte Gentry (formerly Wilson) has stepped into the role of CEO. Her core focus is the future growth strategy of Pure with the mentorship and guidance of Richard Waddington, chairman.
"I am extremely excited to take on this elevated level of responsibility as managing director of Pure Events," said Gabric.
"It has been incredibly rewarding so far to watch the growth of Pure Events since I started nearly two years ago."
New CEO Gentry added: "It has always been a core mission of Pure Events to recruit the best people in the industry and I genuinely believe that we have achieved this goal and will continue to do so. Milo really represents the key values of Pure Events; commitment, excellence, integrity, elegance, innovation and attention to detail."
"I know he will continue to instil these values in the team as we grow, and I very much look forward to doing more speaking at industry events, podcasts with Event Lab and working on our future growth strategy. The company is in solid hands with Milo at the helm!"
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