The Events Raccoon and Maxx Design, a design and digital communications agency, will work together on a global events contract with Trace One.
Trace One connects retailers and suppliers in the FMCG sector to develop innovative private label products. They’re currently in the process of launching a new Executive Club, designed to shape the future of the private label industry.
Over the course of 2018, The Events Raccoon will be working on a series of silo events in Paris, Madrid, Dusseldorf, London and the US. These events will provide an opportunity for attendees to share their findings ahead of the global event in 2019, that will be held in the US.
In addition to onsite event execution, The Events Raccoon will provide venue finding services and support with sourcing speakers and subject matter experts.
"Finishing year one with a global contract of this scale on our books is a huge achievement and something we are delighted to have earnt on our own merit," said Beckie Hyson, director of The Events Raccoon.
"The opportunity created by MAXX Design and their client was received with open arms and we’re so excited about how well our creative and logistical input has been received by both client and agent."
Sabrina Khaida, global head of marketing for Trace One, added: "It was critical to us to find just the right events partner – one with experience, creativity and the ability to support our business on a global level.
"Following an in-depth evaluation, we found The Events Raccoon to be the best choice and we are thrilled to be working with them on the launch of the Trace One Exec Club events."
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