Banks Sadler has hired two new producers to help strengthen the company’s event production services.
Samantha Penman joins from Coalition Talent where she worked as a senior events manager, producing high-end events including store launches, B2B press days, international media trips and London Fashion Week events.
Penman has seven years’ PR and events experience and recently worked on a series of live brand activations for The Official Charts, as well as working with a leading virtual reality music platform in the US.
Elaine Byrne also joins from Pavegen, the smart flooring technology company. Byrne has been in the industry for 10 years. With a background in interior architecture and furniture design, she has experience in a variety of events from brand activations and car launches to music awards and fashion shows. She has worked across a variety of clients including Microsoft, Audi, Adidas and Google.
"We are delighted to be continually expanding the event production department," said Jon Coventry, director, production department. "We have had a significant increase in demand for our services and it’s fantastic to have Samantha and Elaine join our team."
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