Mobile Promotions has made David Wallley its new CEO, with founder Robin Carlisle taking up the role of chairman.
Walley is well-known in the events industry for developing businesses including Arena Group and 360 Creative Events Services. He was managing director of De Boer, and most recently led the Freeman company.
In his new role Walley will take the lead on creating a new management team to create growth through acquisition, while strengthening the core business.
After over 30 years building the company into a multimillion pound business with blue chip clients, Robin Carlisle will become chairman with a focus on client management.
Mobile Promotions’ sister company, Mobile Technik will form an important part of the group, providing roadshow and experiential trailer expertise to agencies throughout Europe.
"I am looking forward to leading a team that is always pushing the boundaries on quality and innovation, winning new clients and expanding its expertise to create a more full-service agency," said Walley.
"This is an exciting new era for the company that I started with Gita 30 years ago, and David is exactly the right person to help it flourish and thrive in 2018 and beyond," added Carlisle.
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