There is a huge range to choose from, all with different capabilities, producing vastly different lighting effects. So, how on earth is the busy event professional supposed to to know what the best solution is for their event and how it will enhance the guest experience?
1. Learn as much as possible about an event. The type of lighting you’ll need will depend on the type of show you are organising, the audience and the venue. Find out whether it will include different elements, for example, is it a conference followed by an awards show? Is there a brand or theme to consider? Every event will require a slightly different solution.
2. Looking to add drama or build anticipation? Moving light beams created by a Robe Pointe will do the trick. Programming them to sweep through the air and by synchronising them to the right audio is a really effective way to grab the audience’s attention before an event starts. You can enhance the beams further using haze machines.
3. Gobos. Gobos are like stencils for light and can be used to beam a company logo, or an image that matches a particular theme, such as dice for a casino look. Most moving light beam fixtures can be fitted with custom gobos. When placed in a moving light, they can be programmed to move around the room or focused in different places for each part of the event.
4. Cost effectiveness. There are tricks to add cost effective solutions, such as sunstrips, LED batons or tape that can give your stage set that high-tech look without much effort or cost. Simple uplighters can really lift a stage set and create an ambiance.
5. Focus on the main stage and the presenters. This is really important to enable them to engage with the audience and it is essential if the event is being streamed. If the event is being filmed for a potential marketing tool, lighting up the audience so their reactions can be recorded and viewers can get a real feel for the scale of the event is important.
6. Keep your eyes peeled for LEDs. They come in an array of colours and require less electricity which means they don’t need a huge power supply - perfect for small hotel meetings rooms or warehouse spaces. Less power means a lower carbon footprint making them ideal for organisers factoring in environmental sustainability.
7. If you want to stay on top of industry developments look out for battery powered lights, especially LED uplighters, and wireless lighting controls. A combination of both these lighting options mean that fixtures can be placed in areas where they couldn’t previously and means that unsightly cables can go.
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