The new appointment is effective immediately and will see Van Berkel expand her current role as managing director for the sports and corporate events business in the Netherlands and Canada.
She will be responsible for developing a growth strategy across events for ATPI globally, and for supporting regions with the implementation of their events business. Van Berkel will also build on the opportunities of the new Direct ATPI Global Travel organisation. She will work alongside ATPI’s global commercial head of sports events Michiel Aulbers and chief commercial officer Gary Pearce.
"The development of Helen’s remit follows a period of significant expansion in both our events divisions. To realise our ambition for continued growth at an international level it is important for us to have the right strategic focus for each of our specialist businesses, and that is what Helen’s leadership and specialist expertise will provide," said Andrew Waller, CEO, the ATPI Group.
"This is an exciting time for ATPI, Direct ATPI Global Travel and the international event sector. It is a fast-moving, dynamic industry and I am looking forward to working with the team to grow our expertise, our offer and our client base worldwide," added Van Berkel.
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