AC Group creates specialist LGBTQ division

John Bridge will head up the first team of LGBTQ specialists at an inbound UK DMC.

Credit: iStock
Credit: iStock

AC Group has become the first UK inbound DMC to have a specialist LGBTQ division.

In doing so, it has appointed TravelBeat’s John Bridge as an LGBTQ specialist. Bridge and his team will partner with some of the biggest names in LGBTQ events and hospitality to meet the demands and aspirations of the LQBTQ community.

Bridge is also UK ambassador for the International Gay & Lesbian Travel Association – the world’s leading network of LGBTQ-welcoming tourism businesses.

"LGBTQ travel is evolving swiftly as acceptance spreads and the travel industry matures to offer everything this sector seeks, including weddings and honeymoons, solo, group and family travel," said joint chief executive officer Rob Russell.

"Favourites such as New York, Sydney, Cape Town and Sitges now jostle for attention alongside emerging hot spots such as Croatia, Israel and Mexico, with younger travellers in particular less loyal to the traditional destinations as they seek out more ‘mainstream’ experiences and accommodation."

VisitBritain’s director of travel trade & business Events (North America), Carl Walsh, said: "Britain is one of the world's most welcoming destinations for all and continues to see a strong growth in overseas travellers visiting our vibrant, modern cities and inspiring countryside.

"We are delighted that AC Group is building this division which will specialise in meeting the demand of North American travellers in this important market." 

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