Why should event organisers add engaging video content to the list of must-haves?

They say a picture speaks a thousand words, but what about video content? With research suggesting that just a minute of video content is equivalent to 1.8 million words*, it comes as no surprise that demand has grown exponentially for video content. None more so than within the live events industry, as organisers look for more innovative ways to engage and inspire their audiences.

It’s all in the planning
Creating a memorable event experience starts long before the show and video development is no exception. Low quality video content will stand out to any audience, particularly the new generation of seasoned HD streamers, so collaborating with experienced video producers is key.

Won’t a simple PowerPoint do the trick?
PowerPoint has its place, but when it comes to live events, clients want to stand out. With B2B live event marketing becoming more competitive, content must be innovative, creative and resonate with the target audience. 

Now for the big show
There would be little point in investing in amazing video content if the video display doesn’t do it justice. LED panels are one of the most effective ways to display video content – they provide incredible clarity as well as the flexibility to build screens of different shapes and sizes, so are perfect for creating a stunning main stage set. 

Capture the moment
Filming footage during the event is a great opportunity to share the experience with those who could not attend on the night, or potentially use in future marketing campaigns. 

Getting the right footage
Knowing the type of footage needed for that final video is an art in itself, which is why a detailed brief is key before the shoot begins. A variety of shots that capture key aspects of the event, such as red-carpet arrivals; hosts; speakers; awards moments; and various audience images and activities taking place throughout are a good place to start. Interviews with winners (if an awards ceremony) and audience feedback shots are also useful to include in the final cut. 

When it’s all over…
What’s better than showing potential markets what they missed out on? Whether it’s to showcase the success of the event or simply to use as great content on your website or social media platforms; pictures, and particularly motion pictures, speak far louder than words!

Whether it’s to increase audience engagement or convey a particular message, there’s no doubt it’s now a priority for many organisers. Click here to find out more about how Saville can support with video production at your events.

* Forrester Research

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
What are the pros and cons of helicopter travel?

What are the pros and cons of helicopter travel?

A helicopter can help to solve many logistical issues and clients often love them - but keep an eye on the weather.

World Congress of Optometry 2021 set for Melbourne

World Congress of Optometry 2021 set for Melbourne

Eye health professionals bound for Australia to share global knowledge, experience and practices.

Planners reveal the types of food most wasted at events

Planners reveal the types of food most wasted at events

Almost a third of industry professionals admit to wasting a significant amount of food at events, new research reveals.

Why venue choice is crucial for a creative event

Why venue choice is crucial for a creative event

Cultural locations can give a conference an extra infusion of creativity says Southbank Centre's Ali Gannagé-Stewart.

Typhoon in Tokyo: An event planner's experience

Typhoon in Tokyo: An event planner's experience

The arrival of Typhoon Hagibis after a week-long event in Japan required serious crisis planning by TAG's UK director of events.

Freeman appoints new executive producer

Freeman appoints new executive producer

The brand experience agency continues to expand its EMEA production team in London.

What's new at IBTM World 2019

What's new at IBTM World 2019

David Thompson, event director for IBTM World, talks about what's being planned this year in Barcelona.

Experience12 hires new account manager

Experience12 hires new account manager

Holly Carters joins from MediaCom where she worked with clients including Coca-Cola and Peugeot.

My Dream Event: no phones, Disney raps and Not Giving a F*ck

My Dream Event: no phones, Disney raps and Not Giving a F*ck

Hannah Spurdle, account manager at GOTO Events, would have her guests celebrating until the early hours.

What made Belfast the Best Events Destination of 2019?

What made Belfast the Best Events Destination of 2019?

Visit Belfast took home a C&IT Award in a year full of accolades, development and economic growth.

LATEST JOBS