BCD M&E has acquired Grass Roots Meetings and Events, which will strengthen and diversify its global service offering. Grass Roots operates meetings and events services from locations in the UK (Fleet and London), New York, Dusseldorf, Zurich and Singapore.
BCD M&E will welcome 220 employees with local expertise in the UK, Germany, US, Switzerland and Singapore. Additionally, BCD M&E will now be able to offer expanded capabilities within its events and venue sourcing services, as well as an integrated delegate management solution.
"We have been investing to grow our global presence and service offering over the last three years," said Scott Graf, BCD M&E global president. "This acquisition is about strengthening local event operations, offering new venue sourcing technology and expanding our delegate management solution."
"Grass Roots Meetings & Events has built a phenomenal company across the globe — one that is a solid complement to our current business," said Nigel Cooper, BCD M&E managing director, EMEA. "We saw a strong cultural fit with the organisation and realised our services are stronger together than apart. In addition to the expanded capabilities, no other organization can offer an end-to-end delegate management solution such as this."
David Taylor, managing director, Grass Roots Meetings & Events, said: "We have always focused on developing a team of experts with a deep understanding of not just the market but also what our customers need. Being a part of a global organisation that is focused on being a leader in corporate meetings and events will open new doors of opportunity for both our customers and our employees."
Grass Roots was acquired by Blackhawk Network in 2016. It will retain ownership of the Grass Roots parent company.
For more features and breaking news sign up to C&IT Magazine's daily Newstracker.
Have you registered with us yet?
Register now to enjoy more articles
and free email bulletins.