Apprenticeships in the events industry are 'very challenging' because of the variety of work

Watch an interview with Pico's apprentice Claire Atkinson and general manager Caroline Bee about the events apprenticeship programme.

Claire Atkinson
Claire Atkinson

Claire Atkinson used to be an emergency medical technician but has made a significant career change to become an events industry apprentice as an events executive at PicoPlus, based in Twickenham.

Caroline Bee, general manager of PicoPlus, says the event apprenticeship programme has been "incredibly helpful" in meeting corporate goals of personal and professional training and development in a global company with more than 2,000 people, with a head office in Hong Kong.

"I believe the most challenging aspect of starting out is the breadth and variety of the work that is required. There is no real textbook written to show how we learn the business," says Bee.

"Learning is very challenging, as is getting exposure to all the elements of event planning. Since Claire (former apprentice and now event executive) came on board we have really been exposing her to as much as we possibly can, so pre-planning and the onsite execution of events."

 

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