Case Study: IPPAG's 2017 summer meeting

Venues and Events International produced an event which included sales sessions and karaoke with a live band.

The Compleat Angler in Marlow, Buckinghamshire
The Compleat Angler in Marlow, Buckinghamshire

Objectives

Member companies of the International Partnership for Premiums and Gifts (IPPAG) take it in turns to host the co-operative’s summer meeting. In 2017, it was the turn of the British member, Lesmar. 

Digital disruption, consolidation and changing consumer behaviour are all affecting the promotional products market – these were all to be discussed and solutions debated.

Some 25 of the 31 IPPAG members travelled to England for a programme that would begin with a dinner on Tuesday 19 September and include workshops, and seminars. A supporting itinerary of evening activity and networking was also required.

Solution

During a sales session on the first day, participants discussed how the transition from merely selling products to providing solutions can be successfully achieved. This included new marketing strategies and the adaption of contemporary technologies.

Speakers during the week included Charles Cuny and François Huet from the French ImmaTerra Institute. New IPPAG members from China, the Netherlands, Poland and Romania were also introduced.

Highlights of the supporting programme included a karaoke evening accompanied by a live band in the local pub, as well as the official dinner on the last evening, which saw members dress up in 1920s style.

Verdict

Andy Ducksbury, sales & commercial director at Lesmar, said: "Finding a suitable venue for week-long meetings for 70 of my global partners was a daunting task.

"I had spent three months identifying and visiting venues before getting Venues and Events International involved. Within three weeks they had found me the perfect location and nailed down an extensive meeting and activities schedule.

"The venue selection was perfect, on budget and the entire event was a huge success, with many partners telling me it was the best meeting we have ever had. The work carried out by Katie Venner was a massive contributing factor to this success."

Factfile
Where
: The Compleat Angler in Marlow, Buckinghamshire
What: Annual summer meeting
Guests: 70
When: September 2017
Agency: Venues and Events International

 

For more breaking news and in-depth features, sign up to C&IT's daily News Tracker here.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
World's most 'in-demand' event destinations for 2019 revealed

World's most 'in-demand' event destinations for 2019 revealed

Spain, Thailand and China top the list for event planners, with growing interest in Peru and European destinations, according to Pacific World.

Why are there 'more women' in the events industry?

Why are there 'more women' in the events industry?

Heléna Vella, head of Incentive travel at SevenEvents, discusses why diversity in the events industry remains a challenge.

Why 'edutainment' means more engaged delegates

Why 'edutainment' means more engaged delegates

Personal development expert Ross McWilliam examines ways of helping delegates get more from conferences.

In pictures: Great Agency Bake Off 2019

In pictures: Great Agency Bake Off 2019

Excel London hosted the annual GABO event, putting agencies baking skills to the test.

World's largest rooftop urban farm opening in Paris in 2020

World's largest rooftop urban farm opening in Paris in 2020

Farm on roof of Paris Expo Porte de Versailles exhibition complex will offer event space and team-building activities.

What now for visas, biometrics and the future of travel?

What now for visas, biometrics and the future of travel?

Applying for visas can be slow, painful and confusing - but is it about to get worse or can tech help make it easier?

Nic Cooper leaves Sledge

Nic Cooper leaves Sledge

Cooper led the agency from its beginnings in 1991 and will continue with other roles in events industry.

A-List alumni: 'Being a working mum is the biggest challenge'

A-List alumni: 'Being a working mum is the biggest challenge'

Connie Jones is regional operations manager at FIRST and was an A-Lister in 2013.

Should you be using influencers to market events?

Should you be using influencers to market events?

We can learn a lot from Fyre Festival about using social media influencers, says OrangeDoor's Elizabeth Heron.

Tata Steel's colourful conferences

Tata Steel's colourful conferences

Lindsay Andrews, regional business development manager, talks about the challenges of Tata Steel's Colorcoat events.

LATEST JOBS