Tourism Australia puts on incentive showcase Dreamtime 2017 in Brisbane

A busy meetings schedule was complemented by performances from Australian artists, dancers and musicians.


Tourism Australia’s signature incentive showcase Dreamtime 2017 saw event professionals from around the globe travel to Brisbane for a diverse and enthralling itinerary in one of the country’s most up-and-coming cities.

A programme of one-to-one meetings, which was held at the Brisbane Convention & Exhibition Centre, kicked off with an extravagant opening ceremony, featuring dancers from Brisbane’s Aboriginal Performing Arts College, before an address from Penny Lion, executive general manager of Tourism Australia. 

Amid a busy meeting schedule, attendees also got to spend time at the Innovation Hub, featuring interactive virtual reality and augmented reality experiences, as well as enjoying hand massages from the Virgin Australia stand.

While the one-to-one meetings progressed, the international events industry press were treated to a sneak-peak of the new W Brisbane hotel, which is scheduled to open in March next year and will become the city’s first five-star new-build property for 20 years.

Next up on the media’s Dreamtime programme was a drinks reception at the opulent Eleven Rooftop Bar, where two of the city’s best-known personalities, internationally-acclaimed dancer Li Cunxin and World Welterweight Champion boxer Jeff Horn, stopped by to share stories about their home city and pose for photos.

Day one of the Dreamtime programme concluded with the entire delegation rejoining for a welcome reception at Brisbane’s River Bar & Kitchen, where celebrity restauranteur Matt Moran spoke to delegates about his passion for Australia’s acclaimed food scene, before a stunning firework display lit-up the city’s riverside in the silver and blue colours of Dreamtime.

Day two of Dreamtime 2017 saw delegates rejoin their peers from their respective countries for a city-wide showcase of Brisbane’s diverse incentive offering. The UK contingent was treated to a visit to the Lone Pine Koala Sanctuary, which is the world’s oldest and largest enclosure for the species.

After a cuddle with one of Lone Pine’s adult koalas, the group got up close with a variety of other Australian animals, such as kangaroos, wallabies, and dingos, before boarding a luxury vessel on the nearby Brisbane River that carried them back to the city.

The Dreamtime 2017 programme concluded with the annual gala dinner, which was held at Queensland Art Gallery venue Watermall. More than 260 guests dined around Japanese artist Yayoi Kusama’s iconic art installation Narcissus Garden 1966/2002.

Long tables with in-built LED lights that changed in sequence with performances were some of the creative elements employed to dazzle attendees throughout the evening, which also featured menus written in special invisible ink that could only be seen using ultraviolet torches provided to guests. 


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