Milken Institute appoints Spark Thinking

The Milken Institute has appointed an Ashfield Meetings & Events brand to manage its London Summit on 5 December.

Michael Milken
Michael Milken

Spark Thinking will manage the Milken Institute London Summit as more than 900 of Europe’s foremost leaders in business, government, diplomacy, technology, media and philanthropy convene at the Park Plaza Westminster in central London.

They will discuss and confront the challenges and opportunities that lie ahead in a post-Brexit Europe.

The invite-only event includes a mix of moderated panel discussions, exclusive interviews and private industry-specific sessions.

Events at the Milken Institute executive director Jayne Van Hoen said: "Spark Thinking delivered our London Summit last year. The team understood our audience and objectives and translated this insight into a meaningful and compelling event environment that facilitated high-level discussions and networking to help amplify the work of the institute across Europe."

The Milken Institute is a non-profit, non-partisan think tank that aims to increase global prosperity by advancing collaborative solutions that widen access to capital, create jobs and improve health.

Spark Thinking’s Luke Flett said: "The discussions that take place at the summit are carefully designed to spark thinking in new directions so we see it as a perfect brand alignment.

"We pride ourselves on keeping abreast of the external trends that might impact our clients’ business and this allows us to add real value to the event communications activity we deliver not only for the institute but for all of our clients."

The institute says that it uses independent, data-driven research, action-oriented meetings and meaningful policy initiatives to reach its goals.

Spark Thinking worked with the institute in 2016, and will develop and enhance the successful platform used last year for 2017.

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