IBTM Trends Watch optimistic for events in 2018

Recent economic instability has made the industry more resilient, says the report.

Image credit: iStock
Image credit: iStock

IBTM’s annual Trends Watch report has predicted a bright year ahead for the meetings and events industry, thanks to a renewed resilience and confidence driven by the past few years of economic and geopolitical instability.

While recognising that there are still uncertain times ahead, the report points to an industry that is focused on ‘getting on with business’. This is underpinned by significant optimism among meetings and events professionals as they continue to adapt to the ‘new normal’, embracing new technologies and investing in staff, communications, knowledge and relationships to secure their future and thrive.

Dr Rob Davidson, managing director of Mice Knowledge and Alistair Turner, managing director of Eight PR & Marketing, compiled the report. Commenting on the findings, Dr Davidson said: "There’s no getting away from the fact that there is still a period of uncertainty ahead, with several evolving and new economic and geopolitical developments continuing to play out across the globe. 

"However, our industry is approaching this proactively, continuing to ‘take care of business’ both literally and figuratively, which points to a very positive year ahead."

"It’s essential that business events professionals continue to discuss and debate the possible impacts of different scenarios so that they can adapt and react in a considered manner," said Alistair Turner. 

"As we head into 2018 the hesitancy of previous years has been replaced by renewed confidence, manifesting itself as a more responsible and positive industry that increasingly operates without borders."

Click here to download the IBTM World Trends Watch 2017 report.

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