Event planners 'need to be more strategic'

Christine Trimmer, regional advisory board member of the PCMA, says planners should consider how events tie in with business strategy.

by Calum Di Lieto
Image credit: iStock
Image credit: iStock

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: customer.service@haymarket.com
Call: 020 8267 8121

Register for
a Free Trial

  • Limited free articles a month
  • Free email bulletins

Register

Become a subscriber

From £42 a quarter

  • Full access to citmagazine.com
  • VIP invites to C&IT's award winning forums
  • C&IT Magazine
  • Plus lots more including our State of the Industry Report.

Choose a Plan