Case study: An Evening with Land Rover BAR

Land Rover Bar worked with the Science Museum to deliver a bespoke event in a unique venue.

Objectives

Land Rover BAR wanted to bring its partners, sponsors and shareholders together ahead of the 36th America’s Cup yacht race. The America's Cup World Series was won by Land Rover BAR, earning points that they took into the 2017 Qualifiers Round.

The evening was set up so that an update could be delivered on what would happen next, now that the AC protocol had been released. There was also a fundraiser for Land Rover BAR’s official charity, the 1851 Trust.

Solution

Science Museum in central London was chosen as the venue, because it brought together elements of science and technology.

The Mathematics: The Winton Gallery was particularly relevant because of its curved overhead structure, which represents airflow around the Handley Page aircraft, drawing on similarities to the boats sailed in the 35th America’s Cup – the ‘flying’ catamarans. The Maths gallery and Information Age spaces were used for the event.

The Maths gallery was used for drinks receptions, with features lit up in purple light alongside natural breakout areas for groups to congregate in. Guests were served drinks and canapes on arrival in the Maths gallery, before moving into the Information Age gallery, where a bar had been set up.

Guests watched a Q&A on stage, where Lady Georgie Ainslie talked to Sir Ben Ainslie and Giles Scott about the future of the team, and the 1851 Trust, ahead of AC36.

White Light was used for AV, and Bubble for catering. White Light created a bespoke stage surrounding a 'transmitter feature' in the Information Age gallery. Bubble worked closely with LandRover BAR to pick canapés for guests, including mini fish and chips in edible newspaper, with a printed logo.

Verdict:

Kate Ward, events officer at Land Rover BAR: "We hosted a fantastic event at the Science Museum for partners and sponsors; the venue lent itself perfectly for what we were looking to achieve, and the team at the Science Museum worked incredibly hard to meet all our of demands.

"We have received such great feedback from our guests who were really impressed by the venue, the catering, and the production. Many thanks to the team for making sure our event was such a success."

FACT FILE:

Client: Land Rover BAR

Event: ‘An Evening with Land Rover BAR’ – drinks reception and canapes

Date: 16 October 2017

Venue: The Science Museum

Number of guests: 200

 

If you’re interested in registering for the 2018 C&IT Corporate Forum, find out more here. 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Brands at Work hires global commercial director

Brands at Work hires global commercial director

Rupert Lane becomes global commercial director and says agency's 'growth over the past eight years has been phenomenal'.

Behind the winning entry: Brand Amplification of the Year

Behind the winning entry: Brand Amplification of the Year

Jack Morton won a C&IT Award for Desperados Skyfest, which featured a hot air balloon light show and DJs.

Simple steps for sustainable events

Simple steps for sustainable events

Something as straightforward as choosing a well-insulated venue could have a big impact on your event's carbon footprint.

The Times Square Edition to open in 2019

The Times Square Edition to open in 2019

Edition Hotel will welcome guests from spring and feature a beer garden, event deck and all-day dining venue.

'Green White Paper' on sustainability published

'Green White Paper' on sustainability published

BCD Meetings and Events 'Green White Paper' explores sustainability in the meetings and events industry.

What will be the top 10 destinations for meetings and events next year?

What will be the top 10 destinations for meetings and events next year?

Global DMC Partners reveals its predictions for the top meeting and incentive destinations in 2019.

Incentive ideas in the Azores, Algarve and Madeira

Incentive ideas in the Azores, Algarve and Madeira

Whether it's canoeing in a volcano or luxuriating in the five-star spa in a fancy hotel in the Algarve, Portugal has plenty to offer.

New head of incentive travel for SevenEvents

New head of incentive travel for SevenEvents

Former C&IT A-Lister Heléna Vella has joined SevenEvents to head up the newly-formed incentives team.

Behind the winning entry: Best Use of Technology

Behind the winning entry: Best Use of Technology

SPARK THINKING organised Jaguar Land Rover's Graduate & Apprentice Induction Programme.

First pictures: Battersea Power Station reveals 'glass elevator' plan

First pictures: Battersea Power Station reveals 'glass elevator' plan

Owners say unique Chimney Lift experience will offer "breathtaking" views across London when it opens in 2021.

LATEST JOBS