Case study: An Evening with Land Rover BAR

Land Rover Bar worked with the Science Museum to deliver a bespoke event in a unique venue.

Objectives

Land Rover BAR wanted to bring its partners, sponsors and shareholders together ahead of the 36th America’s Cup yacht race. The America's Cup World Series was won by Land Rover BAR, earning points that they took into the 2017 Qualifiers Round.

The evening was set up so that an update could be delivered on what would happen next, now that the AC protocol had been released. There was also a fundraiser for Land Rover BAR’s official charity, the 1851 Trust.

Solution

Science Museum in central London was chosen as the venue, because it brought together elements of science and technology.

The Mathematics: The Winton Gallery was particularly relevant because of its curved overhead structure, which represents airflow around the Handley Page aircraft, drawing on similarities to the boats sailed in the 35th America’s Cup – the ‘flying’ catamarans. The Maths gallery and Information Age spaces were used for the event.

The Maths gallery was used for drinks receptions, with features lit up in purple light alongside natural breakout areas for groups to congregate in. Guests were served drinks and canapes on arrival in the Maths gallery, before moving into the Information Age gallery, where a bar had been set up.

Guests watched a Q&A on stage, where Lady Georgie Ainslie talked to Sir Ben Ainslie and Giles Scott about the future of the team, and the 1851 Trust, ahead of AC36.

White Light was used for AV, and Bubble for catering. White Light created a bespoke stage surrounding a 'transmitter feature' in the Information Age gallery. Bubble worked closely with LandRover BAR to pick canapés for guests, including mini fish and chips in edible newspaper, with a printed logo.

Verdict:

Kate Ward, events officer at Land Rover BAR: "We hosted a fantastic event at the Science Museum for partners and sponsors; the venue lent itself perfectly for what we were looking to achieve, and the team at the Science Museum worked incredibly hard to meet all our of demands.

"We have received such great feedback from our guests who were really impressed by the venue, the catering, and the production. Many thanks to the team for making sure our event was such a success."

FACT FILE:

Client: Land Rover BAR

Event: ‘An Evening with Land Rover BAR’ – drinks reception and canapes

Date: 16 October 2017

Venue: The Science Museum

Number of guests: 200

 

If you’re interested in registering for the 2018 C&IT Corporate Forum, find out more here. 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

C&IT's associate editor reviews a country house hotel dating back to 1322 with Italianate architecture and luxury interiors.

The charity ball with a projection-mapped 'Wheel of Fortune'

The charity ball with a projection-mapped 'Wheel of Fortune'

Country estate Alrewas Hayes hosted the 25th anniversary of the Hope and Homes for Children fundraiser.

2020's most popular incentive destinations

2020's most popular incentive destinations

In our State of the Industry: Incentives report, we look at the top countries and cities over the past year.

Cancellations and deferrals: How global agencies are reacting to coronavirus

Cancellations and deferrals: How global agencies are reacting to coronavirus

As IBTM APAC gets postponed, agencies tell C&IT what they are doing to meet the challenges posed by the outbreak.

IBTM APAC 2020 postponed over coronavirus

IBTM APAC 2020 postponed over coronavirus

Organisers have postponed the inaugural IBTM Asia Pacific due to the Coronavirus outbreak.

How are incentive budgets changing in 2020?

How are incentive budgets changing in 2020?

Budgets increases come despite fears over economic uncertainty, according to the State of the Industry 2020: Incentives report.

MGM Resorts takes action over massive data hack

MGM Resorts takes action over massive data hack

More than 10.6million guests have had their data leaked after the cyber attack, according to reports.

APAC planners still 'use manual processes' for most of their tasks

APAC planners still 'use manual processes' for most of their tasks

Australian and New Zealander event planners need a more technology-driven approach, according to new research by Cvent.

DICE launched to improve diversity at conferences and events

DICE launched to improve diversity at conferences and events

New charter aims to eliminate 'manels' and offers guidelines for making events more diverse, on and off stage.

Are experiential food and drink incentives on the rise?

Are experiential food and drink incentives on the rise?

Planners reveal what food and drink experiences clients are increasingly requesting, in the C&IT State of the Industry: Incentives report.

LATEST JOBS