Case study: Costa Coffee baristas go toe-to-toe

Agency Top Banana created a competitive atmosphere among baristas at an event designed to inspire the coffee giant's staff.

Costa staff event
Costa staff event

Objectives

Costa wanted to put on an event for 250 of its top baristas at a venue in London. Among the goals of the event were making teams feel they were the most important ingredient in Costa coffee. The event was also designed to celebrate the team’s pride, passion and personality. It was also geared up to allow the attendees share the event with an external audience through social media.

Solution

Staff from across the globe competed to win in the speciality drink, espresso race and latte art challenges. Ten finalists, including six from the UK, competed on the first day behind closed doors at one of the Costa training academies. They were judged on the delivery of four main drinks, with the competition spilling over into the second day, which was a high profile live event.

On the second day, footage from the first day was shown to get everyone involved and to build excitement before the finalists took to the stage in front of the live audience. Each finalist created their speciality drink for the judges using their own recipe. They also had to compete in a high-pressure espresso challenge to see who could make the most brand-standard espressos in a set time.

A separate latte art competition was held, alongside the main competition, to engage Costa’s social media community. It was also meant to be a celebration of barista creativity and attention to detail.

Verdict: 

Costa's global internal comms lead Lisa Morgan said: "This was the first year we worked with Top Banana on the event and they really helped us take it to a whole new level and create a buzz around the awards.

"The set and stage worked really well and made the finalists feel really special as the spotlight was completely on them.

"I am excited about the next one in January… although it will be hard to top this year’s event." 

FACT FILE:
Date: January 2017
Venue: Royal Horticultural Halls, London
Client: Costa
Number of delegates: 250
Agency: Top Banana

 

For more breaking news and in-depth features, sign up to C&IT's daily News Tracker here.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Freeman hires new creative director amid 'significant' growth

Freeman hires new creative director amid 'significant' growth

Brand experience company makes appointment to lead its experiential creative team from the Soho office in London.

Event planners' top picks for Singapore revealed

Event planners' top picks for Singapore revealed

We asked two experts who have organised events in the country to share their experiences of the sovereign state.

How planners can prepare for a terror attack

How planners can prepare for a terror attack

Counter-terrorism expert Richard Pendry has advice for event organisers on how to respond to critical incidents.

Defying convention: 6 brand new global venues

Defying convention: 6 brand new global venues

New and upcoming international convention centres across Asia, the Americas and Europe.

Our view: Event planners aren’t security guards for drunk guests

Our view: Event planners aren’t security guards for drunk guests

Event organisers should not be placed in vulnerable or compromising positions, says C&IT’s senior reporter Ellie Kahn.

Pure Events appoints business development director

Pure Events appoints business development director

New hire will focus on broadening the agency's client base as it aims to work with more global companies.

16 ways to make conferences less wasteful

16 ways to make conferences less wasteful

Carbon-neutral events may not be possible yet, but there are big changes planners can make to help protect the planet.

Case study: Deviate Innovation Summit 2019

Case study: Deviate Innovation Summit 2019

The one-day summit in an unusual London location addressed the future of media consumption.

‘I’m sick of being asked why I’m charging’, says DMC manager

‘I’m sick of being asked why I’m charging’, says DMC manager

Event agencies and DMCs debate issues around cost and creativity during a panel discussion at C&IT’s Incentives Retreat.

New global MD for Ashfield Meetings & Events

New global MD for Ashfield Meetings & Events

Agency makes three appointments to its global leadership team, include HR and finance directors.

LATEST JOBS