Agency Live Union hosted its ‘That’s Interesting’ breakfast in central London, where guests watched five speed-presentations on the evolution of events formats, new technology and changing audience desires.
As well as the presentations, attendees got to try out a range of new technology including virtual reality (VR) headsets, augmented reality (AR) displays and a new camera that can take a super close-up image of your eye.
The presentations began with Live Union’s creative director, Jez Paxman, sharing inspiring events from around the world. New York’s Future of Storytelling was one example of an event finding interesting ways to communicate different agendas. It pairs 25 presenters with 25 film-makers to create unique five-minute films bringing topics to life.
Harriette Wight, Live Union’s head of innovation, also took the floor to show how new technologies are enabling greater personalisation at events. She explained how chatbots are competing with traditional event apps, responding to delegates' individual needs by text message or Google Hangouts.
The way that delegates engage with the events they attend was also explored, by highlighting real-time authoring software such as Ventuz, which puts event organisers in control of large screen content. The software gives presenters the option of presenting in a non-linear styles and allows delegates to access and control the content they view.
The presentations were rounded off by looking at how events can be a power for good and not create excess landfill waste. This included the example of TED’s gift experience, which did away with the traditional one size fits all corporate gift - that all too often ends up in landfill. Instead, they gave people a choice of gift so they could pick something that was environmentally friendly, and something that they really wanted.
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