Case study: The Building Engineering Service Association's national conference

CBA Events organised a conference, exhibition and awards ceremony in London for 300 people with a short lead-time.

of

CBA Events was the event management company supporting The Building Engineering Service Association (BESA) with its first-ever national conference, exhibition and awards ceremony, held in October.

Objectives

BESA has run a series of successful regional programmes since its rebrand in 2012, but was yet to roll this out onto a national scale. CBA Events’ task was to manage all pre-event, onsite and post-event management, meaning every aspect of the day was to be designed and implemented by the events team.

Given the short lead-time of four months, the priority was to agree a date and secure a venue close to BESA’s headquarters in central London. The venue had to comfortably accommodate a main conference for up to 300 delegates, an exhibition for between 20-30 stands, breakout rooms and a private event space for the evening awards ceremony. 

Additional challenging factors included the event needing to happen before the end of 2017, avoiding school holidays, after the end of the regional series, on a mid-week date and avoid other industry specific events already established in the calendar. 

Solution

CBA identified available venues and hosted site visits with BESA to see them and assess their suitability. Satisfied that the Park Plaza Riverbank would be able to provide everything needed, contracts were drawn up. CBA's on-site team managed the AV and exhibitors as well as making sure all the client’s requirements for the venue were met.  

Key note speakers at the conference included Shirley Rodrigues, deputy mayor for environment and energy, Mark Farmer, author of the Farmer Review and several talks from BESA members (among others) with many of the syndicate rooms full with delegates.

The BESA National Awards and Gala Dinner were hosted after the conference and exhibition, where there was a drinks reception on arrival, formal three course dinner, with an after dinner speech by author and comedian Dominic Frisby, following straight into the awards, and dancing/entertainment.

The short lead time meant that marketing budgets had already been designated elsewhere so securing exhibitors and sponsors was a challenge. Despite this, 21 exhibition spaces were sold and four prime sponsors were secured.

Verdict

"The BESA event was a real success and we received great feedback from our client, the sponsors, exhibitors and delegates," said production and events director Tim Green said. "While an inaugural event brings specific challenges, we hope that the momentum will continue to pick up and this event will become established in the UK construction industry’s events calendar."

Fact file

What: Building Engineering Service Association’s national conference
Attendees: 300
When: October 2017
Where: Park Plaza Riverbank, London
Agency: CBA Events

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Quality counts in Singapore

With its state-of-the-art, flexible spaces, Singapore's Shangri-La Hotel is the luxury venue of choice.

Tee time: Global golfing

Tee time: Global golfing

Some say 'golf is a good walk spoiled', but for these five resorts it couldn't be further from the truth.

10 cities that are championing accessibility for venues and events

10 cities that are championing accessibility for venues and events

Report showcases destinations meeting the needs of delegates with disabilities.

My Dream Event: An immersive sonic experience with Max Richter

My Dream Event: An immersive sonic experience with Max Richter

Paul Boulding, creative director at SET Live would hold a product launch where sound is king at the Saatchi Gallery.

Historic Soho music venue gets £1m restoration

Historic Soho music venue gets £1m restoration

Refurbished venue will open on 28 November as Soho Residence and have capacity for 350 over three floors.

Poor work culture can derail mergers and acquisitions

Poor work culture can derail mergers and acquisitions

Report finds 100% of UK employees would consider leaving a job if it was not a good cultural fit for them after M&A activity.

BA launching London to Charleston route in April

BA launching London to Charleston route in April

Travellers will be able to fly directly from Heathrow to the home of the iconic 1920s dance craze in South Carolina.

5 principles for success in the business of events

5 principles for success in the business of events

CEO of INVNT Scott Cullather spoke at the US Forum and offered agencies advice for staying on top of their game.

'If we have entered the Brexit endgame, the industry needs to understand the ramifications'

'If we have entered the Brexit endgame, the industry needs to understand the ramifications'

It's time to set our sights on the details of the deal, says Rachel Ley, managing director of RLC.

Where are the riskiest places to travel in 2019?

Where are the riskiest places to travel in 2019?

Travel Risk Map reveals the latest medical, road safety and security risk ratings of countries around the world.

LATEST JOBS