Aberfield will offer event organisation and management across a range of sectors, with services including venue sourcing, delegate liaison, creative event design and onsite management.
It follows demand for events from clients and comes after the appointment of events specialist Chloë Matthbury in spring this year.
Phil Reed, managing director of Aberfield, said: "Our team has been delivering events for clients such as QHotels and York Central Partnership since we started five years ago, and we’ve seen a big increase in the demand from clients to incorporate events into their PR campaigns too. With the expertise in the team and Chloë's appointment, it made sense to launch a specialist division."
Matthbury has worked across the UK and Europe on roadshows, conferences, awards dinners and incentive trips for a range of clients including Fiat, Maserati and the Church of England.
"This is a really exciting time for Aberfield and I’m thrilled to help launch the events division," added Matthbury. "With the audience-focused approach and the combination of PR and events expertise in the team, we can really maximise the impact an event has on a brand’s audience."
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