With the demand for unique lifestyle hotels and resorts always on the rise, luxury independent hotels say they are well placed to capitalise on the business opportunity.
But meeting professionals, incentive specialists, association and business executives want high levels of service. They want to be able to customise and personalise meetings and incentive programs, and they want to know about highlights and ideas on how a destination can be brought to life.
Associated Luxury Hotels International's (ALHI) global sales organisation says it has seen a substantial surge in business and 'requests for proposal' for their portfolio year-on-year.
It says their figures show that companies and associations are looking for unique and experiential hotels and resorts for their meetings, conventions and incentive programs.
ALHI chief sales officer Mark Sergot said: "The demand for distinctive, independent and genuine lifestyle hotels and resorts for meetings and incentive programs is definitely up.
"Meeting and incentive professionals and their attendees are seeking unique and inspiring experiences at one-of-a-kind luxury hotels and resorts that are known for their high quality, uniqueness, authenticity, personality, and attentive personal service.
Mark Gorgon, ALHI’s vice president, UK and Europe, added: "The market is demanding real experiences over just accommodations and sameness, as well as an environment that is memorable and distinctive."
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