The all-female events agency: 'We may be biased but women are generally better communicators'

Lucie Robins and Joanna Greenfield, founders of Ruby J Events, discuss the benefits of an all-female agency.

Image credit: iStock
Image credit: iStock

How did it come about that you're an all-female agency?

We had a close working relationship years before starting Ruby J Events, working at another London event company. During the economic decline in 2008, with clients tightening their belts, we realised how well we worked together and what a strong bond we had, so made the decision to take our destiny into our own hands and start a company that could offer a very high quality product but at an affordable price.

With excellent reputations in the industry we trusted our instinct to build our brand and in June 2009 officially launched Ruby J Events.

It has then continued that we have always had strong willed and ambitious women in the office. We are attracted to like-minded individuals and so far this has been all female!

How does being all-female influence your business strategy?

There is still such a stigma around powerful women in business and how their professionalism can be mistaken for arrogance. Communication is definitely our key factor and it is very important for the faces of the company to be professional and determined, but in a friendly and approachable manner that doesn’t come off too strong.

Do you have any policies in place to make your business female-friendly?

We endeavour to make sure that neither work time or family time is compromised and we are very flexible with any member of our staff that have young families or are preparing to start that journey. For our girls that don’t yet have families, we also ensure they manage to get a really good work/life balance so they enjoy their time when they are in the workplace.

What are the advantages of having female-led management and leadership?

We may be biased but women are generally better communicators. If there are issues to be tackled, we face them head on, and don’t let them linger. Everyone being on the same page is so important, especially as our job is always based around details and planning. We can’t leave anything to fate and must ensure every box is ticked prior to a meeting or an event.

 

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