The aim of the new title is to promote South Bank as a destination, enabling businesses and visitors to make the most of the area.
Guests at the launch on Thursday included John Langley from the National Theatre, former MP and Simon Hughes, plus current MP’s Kate Hoey and Neil Coyle. They were treated to canapes from FoodbyDish.
Michael Aldridge, general manager at Merlin Events said: "As one of a number of Merlin venues on the South Bank, we’re thrilled to be hosting the launch. The magazine will serve everyone who comes to the area. It’s great news all round."
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