Hamburg's MICE business rises to 706 million euros

Conference and convention delegates visiting Hamburg are on the increase, new figures show.

Image credit: iStock
Image credit: iStock

In a report commissioned by the Hamburg Convention Bureau, the number of overnight stays for meetings, incentives, conferences and events increased from 2.3 million in 2013 to 3 million in 2016, worth more than 706 million euros.

Since the first Conference and Convention Market Survey in 2014, the share of MICE-driven overnight stays in Hamburg has increased by 700,000.

Marketing manager conventions at Hamburg Convention Bureau Florian Gerdes said: "The MICE market not only brings monetary value to the city, it also significantly contributes to further developing the city’s key economic sectors including medicine, media, logistics and transport."

In 2016, the number of business events increased from 57,000 to 64,000 compared with the same period in 2015.

Some 1.8 million event delegates visited the city, and of those, 19% came from abroad meaning a 3% increase since 2015. 

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