15 ways that tech is transforming the events business

As technology continues its extraordinary and exponential journey forward, there seems to be a new gadget to consider by the hour.

Whether its about the latest advancements in smart homes, smartphones, or driverless cars, we are increasingly becoming reliant on tech to get us through the day.

That means big questions for the event management industry - over what will need to change and what it will it improve.

Here’s a look at how technology is transforming the industry and the benefits of using event management software, according to Maximillion Events:

UK event industry in numbers

  • Total value: £42.3bn
  • Registration by attendees: £65,943
  • Average budget: £65,943
  • Full-time jobs supported: 570,000
  • Business events per annum: 1.3 million
  • Agencies expecting headcount rise: 83%
  • Oganisers expecting growth in events: 67%
  • Planners expecting rise in even budget:  39%
  • Planners using events or meeting management software: 57%
  • Planners that use specialist software, who find it valuable: 96%

Why event management needs tech

  • Time Saving – event management software extracts data automatically, meaning more time to focus on other priorities.
  • Stops human error – painfully maintaining several spreadsheets can lead to mistakes. Software cuts that out.
  • Keep an eye on costs – technology means event managers can keep an eye on money and compare to previous years.
  • Help with networking – tech can help attendees share experiences, meeting face-to-face as well as with live videos or social media.
  • Improving collaboration – the process of collaboration can be enhance using technology when everyone works on the same platform.

New technology set to dominate the event industry

  • Geofencing – This is where GPS or Radio-Frequency Identification (RFID) technology is used to trigger a response when a device enters or leaves an area.
  • API- an Application Programme Interface helps to keep apps and cloud platforms in one place, meaning it’s easier to use.
  • Automatic marketing and email – email is again being seen as a vital part of planning promotions, while automating marketing allows for more personalised emails to prospective attendees.
  • Social media – a campaign is the backbone of any event. Investors and sponsors will advertise your event while attendees can find out about it and share its content
  • Live streaming – Facebook Live is the best example as it lets viewers share reactions and comment. Live streaming means events can now reach and generate a larger audience.
  • Wearables – like smart watches have the potential to monetise and change everything from the site inspection process, to beverages and food.
  • Augmented/Virtual Reality – VR in particular is a new trend that’s useful for conferences and meetings. It’s great for attendee engagement especially when combined with wearables.
  • Drones and robots – can be uses as bartenders, caterers, personal assistants, booth attendants as well as aerial photography and video during events.

For more information read the report from Maximillion Events.

 

For more breaking news and in-depth features, sign up to C&IT's daily News Tracker here.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

Andrew McCorkell recommends

Read more
Behind the winning entry: Events Destination of the Year

Behind the winning entry: Events Destination of the Year

Visit Belfast wowed the judges at this year's C&IT Awards and demonstrated how the city has become a top MICE destination.

Complete the C&IT Corporate Survey for a chance to win a stay in the Cotswolds

Complete the C&IT Corporate Survey for a chance to win a stay in the Cotswolds

Corporate event planners could win a stay at the Lygon Arms by contributing to our first ever State of the Industry Corporate Report.

Hotel review: Signiel Seoul

Hotel review: Signiel Seoul

Five-star glamour high in the sky above the South Korean capital, with impressive facilities for meetings and events.

Head and neck cancer congress going to Brisbane

Head and neck cancer congress going to Brisbane

International Federation of Head and Neck Oncologic Societies event will take place on the east coast of Australia in 2026.

NoMad Las Vegas opens its doors

NoMad Las Vegas opens its doors

Aiming high with a concept of the 'refinement of a European home', NoMad Las Vegas is on the top four floors of Park MGM.

WRG hires two new account directors

WRG hires two new account directors

Simon Bull and Leanne Attridge have been appointed account directors for client services.

Paris to host 72nd International Astronautical Congress in 2021

Paris to host 72nd International Astronautical Congress in 2021

More than 6,500 representatives of the international space community will gather at the Paris Convention Centre.

New vice president account director for GPJ

New vice president account director for GPJ

John Romero has joined George P Johnson in a senior role, 20 years after his first job at the company.

Behind the winning entry: MICE Sales Team of the Year

Behind the winning entry: MICE Sales Team of the Year

Lime Venue Portfolio's sales team picked up a C&IT Award after a record-breaking year with solid client relationships.

My Dream Event: The first Premier League Hall of Fame at the O2

My Dream Event: The first Premier League Hall of Fame at the O2

Robbie Williams and the Rolling Stones would be among the entertainment organised by Chris Brenta from TEN6 Creative.

LATEST JOBS