Specsavers signs three year deal with ICC

Over 11,000 delegates will come to the venue for nine events, with three being hosted each year until 2020.

ICC Birmingham
ICC Birmingham

The ICC in Birmingham has also provided full technical production services to Specsavers for over 20 years, helping deliver their targeted messages to the relevant business audience in the most appropriate manner.

Jack Ismail, partnership director for Specsavers UK & ROI said: "We are looking forward to continuing to bring our events to The ICC. Each year our event continues to grow and the team has been extremely helpful by coming up with new solutions to accommodate our increasing numbers.

"The ICC team worked with us closely every step of the way, listening to our needs and showing us what the venue can deliver. We have no doubt The ICC is the right venue for us."

Ismail added: "We have a great relationship with the team and we find that the staff and venue really reflect our values as a business. The whole company really enjoys our events at The ICC."

James Elston, The ICC Sales Director, said, "We are delighted to welcome Specsavers back to The ICC for three more years. We have a great relationship with the team and have worked to ensure our venue could deliver the best possible event for them."

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