Case study: Taylor and Braithwaite host charity gala dinner

Taylor & Braithwaite held its 50th anniversary charity gala dinner and auction in aid of Cancer Research UK in October 2017, organised by CBA Events.

Objectives

Celebrating their 50th year supplying, servicing and maintaining plant equipment and machinery throughout the North of England and Scotland, Taylor & Braithwaite’s aim was to host a prestigious evening for its team, suppliers, friends and family. The event would bring everyone together for some good food, dancing, networking and the opportunity to raise money for a charity close to everyone’s hearts.

The chosen venue was The Low Wood Bay Resort and Spa, a four-star hotel situated on the shores of Lake Windermere. The hotel has a wealth of experience in hosting similar events and with its reputation and setting, it provided the perfect backdrop.     

Solution

In-keeping with the black and gold theme, CBA Events managed all design aspects of the evening from the celebratory logo, the branded invitations, dressing the room and the event brochures positioned at each place setting.

On arrival, guests were welcomed to the Gallery Lounge where champagne flowed and photographs were taken, while being entertained by an award winning close-up magician. Guests met, mingled and were wowed before the grand unveiling of the Lakes Suite.

The house lights were dimmed and the double doors opened revealing the room dressed with black and gold linen, chair covers finished off with gold organza, sparkles on the tables, a star clothed backdrop stage, carefully selected music and show stopping lighting.

Following the formal welcome and address, the lucky winner of the first game walked away with a luxury Fortnum and Mason’s hamper. Further spot prize winners won afternoon tea for two vouchers or a much sought-after Derwent Bay Bear. Raffle tickets were sold to hopeful winners; the top prize being £1,300 worth of travel vouchers.

Having posed as drinks waiters earlier in the evening, the Singing Waiters caught guests unaware towards the end of the main course and began their performance. With a mixture of musical genres and theatrical performance they raised the roof, concluding with a rendition of ‘500 miles’ by The Proclaimers.

An impressive £34,000 was raised for Cancer Research UK, thanks to everyone's generosity. With the DJ taking to the stage, every inch of the dance floor occupied, guests danced the night away before retiring to the bar to continue the celebrations.

Verdict

Helen Parsons, Operations Manager of Taylor & Braithwaite Ltd, said: "The CBA Events team were supportive and fun to work with throughout the whole process. Their friendly staff were professional and knowledgeable and made the evening the massive success it was. We couldn’t have done it without them."

FACTFILE

Agency: CBA Events

Venue: The Low Wood Bay Resort and Spa

Date: Friday 6th October 2017

Event: Taylor and Braithwaite 50th Anniversary Celebrations

Delegates: 224

 

For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here   

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Brands at Work hires global commercial director

Brands at Work hires global commercial director

Rupert Lane becomes global commercial director and says agency's 'growth over the past eight years has been phenomenal'.

Behind the winning entry: Brand Amplification of the Year

Behind the winning entry: Brand Amplification of the Year

Jack Morton won a C&IT Award for Desperados Skyfest, which featured a hot air balloon light show and DJs.

Simple steps for sustainable events

Simple steps for sustainable events

Something as straightforward as choosing a well-insulated venue could have a big impact on your event's carbon footprint.

The Times Square Edition to open in 2019

The Times Square Edition to open in 2019

Edition Hotel will welcome guests from spring and feature a beer garden, event deck and all-day dining venue.

'Green White Paper' on sustainability published

'Green White Paper' on sustainability published

BCD Meetings and Events 'Green White Paper' explores sustainability in the meetings and events industry.

What will be the top 10 destinations for meetings and events next year?

What will be the top 10 destinations for meetings and events next year?

Global DMC Partners reveals its predictions for the top meeting and incentive destinations in 2019.

Incentive ideas in the Azores, Algarve and Madeira

Incentive ideas in the Azores, Algarve and Madeira

Whether it's canoeing in a volcano or luxuriating in the five-star spa in a fancy hotel in the Algarve, Portugal has plenty to offer.

New head of incentive travel for SevenEvents

New head of incentive travel for SevenEvents

Former C&IT A-Lister Heléna Vella has joined SevenEvents to head up the newly-formed incentives team.

Behind the winning entry: Best Use of Technology

Behind the winning entry: Best Use of Technology

SPARK THINKING organised Jaguar Land Rover's Graduate & Apprentice Induction Programme.

First pictures: Battersea Power Station reveals 'glass elevator' plan

First pictures: Battersea Power Station reveals 'glass elevator' plan

Owners say unique Chimney Lift experience will offer "breathtaking" views across London when it opens in 2021.

LATEST JOBS