Sage appoints Venues and Events International to manage UK events portfolio

Contract will begin with 10-event roadshow called Sage Sessions, starting at the Vox Birmingham.

Anita Lowe, CEO of Venues and Events International
Anita Lowe, CEO of Venues and Events International

Accountancy software firm, Sage Group, has appointed Venues and Events International to deliver its UK events, following a four-stage competitive pitch.

The contract will begin with Sage Sessions, a 10-event roadshow that starts at the Vox Birmingham on 30 November. Events in Newcastle, Bristol, London, Glasgow, Manchester and Dublin will follow during 2018.

The Swindon-based agency will also support Sage Group’s sponsorship of Accountex Summit North, which takes place at Manchester Central on 6 March 2018 and Accountex London – the two-day exhibition at ExCeL London from 23-24 May. 

Its role for both Accountex events will include stand build, proximity marketing, social media, speaker support, branding and collateral.

David Walsh, Sage Group vice-president of marketing, Northern Europe, said Venues and Events International won the tender due to its "dedication, passion, expertise and professionalism."

He said: "Giving our customers the very best experience possible through thought leadership, innovative product immersion and growth opportunities is vital to Sage. We know that Venues and Events International shares the same ethos for delivering outstanding events that will engage and inspire, and we are very much looking forward to a long and fruitful relationship."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How to create multi-sensory events

How to create multi-sensory events

Stimulating more areas of the brain helps people absorb and retain new information, says senior lecturer Rob Davidson.

Top 20 fears for travellers revealed

Top 20 fears for travellers revealed

Survey uncovers the biggest reasons why business travellers might be concerned about setting off on a journey.

"Safe isn't memorable"

Do you face a daily battle with the board? C&IT, in partnership with Cvent, ran a roundtable dinner discussion for corporate planners to talk about their tips and tricks.

New hotel and convention centre in western France

New hotel and convention centre in western France

The €52 million project has resulted in a new convention centre, a sixth hotel and a night-time show at Puy du Fou theme park.

Sponsored: Venue of the week - The RuMa Hotel & Residences

Sponsored: Venue of the week - The RuMa Hotel & Residences

Well-equipped for meetings and events in Kuala Lumpur, RuMa is a member of Leading Hotels of the World.

How to stop fake news ruining your event

How to stop fake news ruining your event

False information travels much quicker than the truth so make sure you're ready to act fast, says expert at IBTM World in Barcelona.

Tips for succeeding in a crisis from Thailand cave rescue diver

Tips for succeeding in a crisis from Thailand cave rescue diver

British cave diver involved in the 2018 Tham Luang rescue explains how he solves problems in steps and stays calm under pressure.

3 days left to answer our corporate event planner survey

3 days left to answer our corporate event planner survey

Complete our quick 10-minute survey to win a stay for two with Iconic Luxury Hotels and inform our State of the Industry report.

SDI Meetings and Incentives appoints new president

SDI Meetings and Incentives appoints new president

Chicago-based agency makes leadership change but former president will continue in role as company founder.

8 essential steps for event marketing

8 essential steps for event marketing

Delegates at IBTM World in Barcelona got some tips from MPI to create a smart promotional strategy.

LATEST JOBS