Sage appoints Venues and Events International to manage UK events portfolio

Contract will begin with 10-event roadshow called Sage Sessions, starting at the Vox Birmingham.

Anita Lowe, CEO of Venues and Events International
Anita Lowe, CEO of Venues and Events International

Accountancy software firm, Sage Group, has appointed Venues and Events International to deliver its UK events, following a four-stage competitive pitch.

The contract will begin with Sage Sessions, a 10-event roadshow that starts at the Vox Birmingham on 30 November. Events in Newcastle, Bristol, London, Glasgow, Manchester and Dublin will follow during 2018.

The Swindon-based agency will also support Sage Group’s sponsorship of Accountex Summit North, which takes place at Manchester Central on 6 March 2018 and Accountex London – the two-day exhibition at ExCeL London from 23-24 May. 

Its role for both Accountex events will include stand build, proximity marketing, social media, speaker support, branding and collateral.

David Walsh, Sage Group vice-president of marketing, Northern Europe, said Venues and Events International won the tender due to its "dedication, passion, expertise and professionalism."

He said: "Giving our customers the very best experience possible through thought leadership, innovative product immersion and growth opportunities is vital to Sage. We know that Venues and Events International shares the same ethos for delivering outstanding events that will engage and inspire, and we are very much looking forward to a long and fruitful relationship."

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