'AI will transform the events industry'

Artificial Intelligence will improve visitor experience and attendee engagement, according to speakers at next week's EventLab.

Image credit: iStock
Image credit: iStock

Artificial Intelligence (AI) is going to fundamentally change the way the events industry operates, according to speakers at next week's keynote speech at EventLab.

EventLAB is the Hire Space's two-day programme of talks and workshops for event professionals.

Hirespace founders Edward Poland and Will Swannell will outline their thoughts at a keynote on Tuesday 24 October at 1.30pm, on the EventLAB main stage in London next week.

And in an afternoon session focused on innovation in the events industry, James Morgan of Event Tech Lab will discuss how AI can be used to improve the delegate experience at events.

Edward Poland said: "Machine learning and artificial intelligence has the potential to fundamentally transform the venue finding process for busy event professionals in the future.

"Hire Space has sent over 250,000 enquiries to venues, and that data will be essential for streamlining supplier recommendations and creating unique customised experiences for event organisers."

Morgan added: "In the near future, artificial intelligence promises to deliver real-time enhancements to attendee engagement in the form of chat bots, audio response and facial recognition applications. Right now AI has the capacity to personalise individual experiences as they are lived.

"However,  looking ahead and with the current pace of AI development there will be both ethical and moral arguments put forward to regulate AI development and how it impacts livelihoods."

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