Case study: Kantar Worldpanel UK

Worldpanel, a consumer knowledge and insights company, hosted its annual conference in September.

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Objectives

Kantar Worldpanel UK host’s annual conferences for staff, where they participate in team building activities and recognise achievements within the company. Stamford Bridge hosted the 2017 KGM. The venue was chosen, not only for its size, but also for its location, offering multiple transport links to London airports and only 400m from Fulham Broadway. The venue is well situated for delegates travelling in from London, across the UK and overseas.

Solution

On 7 September, Kantar Worldpanel UK took over the venues Great Hall, Drake & Harris Suites, Centenary Suite and the on-site music venue, Under the Bridge, for its annual conference.

The Great Hall, the venue’s largest blank canvas space at 1,400sqm, was split in half with drapes. The first half of the hall was set up in a theatre style for 500 delegates, with a bespoke set and stage, boasting a catwalk and four large screens.

The second half of the hall was used as a breakout space, housing the registration area, refreshment stations serving options including; carved hot roast sandwiches, blow torched goat’s cheese with grilled vegetables, mini skin on roasted potatoes, garlic, red onion and herbs and SW6 signature chocolate mocha pot, and team building games including a giant jigsaw.

In addition to the in-house AV equipment available via Peachy Production, event organisers, Absolute Corporate Events (ACE) provided a fully comprehensive AV and production solution with two hi-definition rear projection screens and two 80 inch plasma repeaters.

The set was custom built and the main plenary was revealed by a custom kabuki drop, which divided the Great Hall into plenary and registration / catering areas. The Drake & Harris Suites were used as breakout spaces for a collaborative team building activity, The Rock & Roll Choir.

The space was later used for Kantar Worldpanel’s Ultimate Challenge. In this competitive team activity, designed by Absolute Corporate Events, teams were handed a box of challenges that had to be completed within a set time limit. Some of the activities were validated by the Kantar Worldpanel’s bespoke app, and some were judged by the ACE team.

The Centenary Suite was used for the River Crossing, an activity designed and delivered by the ACE team. In this energetic and competitive team building activity, teams had to cross the river obstacle course equipped with three planks, bonus stepping stones, life jackets and their very best team skills. The space was enhanced with themed lighting and river-crossing props, which included desert islands, palm trees, giant inflatable sharks, fish and crocodiles. In a race to cross the fastest, teams also had to stay dry through the ‘splash zone’ where course marshals would aim water pistols at them.

In addition to the refreshment stations placed in the Great Hall, Grab ‘n’ Go street food stations were set up in Centenary Suite, where guests enjoyed options including the mac shack, yellow Thai cod curry and spiced beef tacos, before moving to Under the Bridge for an evening of entertainment and dancing.

Verdict

Jill Dunlop, operations director at Absolute Corporate Events Ltd, said: "The event objectives were focused on company communication, networking and enhanced team building, linked to specific team skills. The on-stage programme was devised by the client, while the technical production and all team activities were designed and delivered by the team at Absolute Corporate Events.

"Stamford Bridge provided a brilliant and versatile venue for this event. Since we were also providing the team building activities, it was so useful to be able to call on their flexible team to answer our queries at a moment’s notice. Having Under the Bridge onsite was a vital part in ensuring the whole event ran well, not only for the plenary sessions, catering and afternoon activities, but also for the evening event, making it a relaxed affair for all concerned."


FACTFILE


Agency: Absolute Corporate Events Ltd (ACE)

Date: Thursday 7 September 2017

Event: KGM

Delegates: 500


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