AUSTRALIA - CASE STUDY: Continental Tyres opts for Australian odyssey - Australia proved to be the perfect destination for Continental Tyres as it offered cosmopolitan cities and stunning tropical scenery for its well-travelled group. Stephanie Roberts reports

One objective of an incentive is to present delegates with an extraordinary experience they would not find on a holiday themselves. So when Continental Tyres decided to change the length of its dealer incentive programme from nine months to a year, an exceptional agenda was required to ensure the dealers were kept motivated over a longer period of time.

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