Agencies and hotels drive supercars on a racetrack

Hotels and agencies met in the early hours for a day on a speedway racetrack in Northamptonshire to drive supercars and a Formula RX motor.

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It’s hard to imagine the electrifying, nerve jangling rush of adrenaline that envelopes an ordinary driver as they slide into the cockpit of a Formula Ford racing car and accelerate from the pit lane on to a banked track.

But then it’s also difficult to describe the pulsating feeling at the steering wheel of a supercar as it bounces around over a chicane in an Ferrari, Lamborghini or the much raved about Ariel Atom.

The growl of the engine as the pedal is booted, the smell of burning rubber, and the chance to drive a car that feels like it’s been set up to screech its tires around in a circle, best remembered as a 'donut'. To the professional eye, it's called drifting. 

Roger Gwynn, business development director for events at Sodexo, said: "Rockingham was the perfect environment to host this event providing a natural atmosphere to build relationships with hoteliers and have enormous fun along the way.

"Plus it gave everyone the opportunity to bring out their inner Lewis Hamilton or Sebastien Vettel, all be it to varying degrees."

C&IT associate editor Andy McCorkell driving a Ferrari:

Beyond the unique experiences, team rivalry and banter on the side of the racetrack, a warm and sunny morning in Northamptonshire became the the beginning of a day that was about people.

For the petrol heads, it was a dream day of driving at Rockingham Motor Speedway track in Corby, Northamptonshire, whether it was the Atom, the super cars, or the Formula RX and GBS Auto-test driving experience (a 'donut' course between traffic cones).

Giuseppe Paturzo, senior manager at Leading Hotels of the World, said: "I enjoyed the event and truly believe we have once again achieved the ultimate objective: creating a "remarkably uncommon" experience. It is rewarding to create an event where clients and hoteliers were able to build relationship in an unusual context, creating memories.

"The activities and the way the day was structured worked very well, the excitement and the competitiveness amongst the groups was a real treat. We are very lucky to work in such a great environment."

The hotels competing for bragging rights at the event on 6 October were: 

  • Interalpen-Hotel
  • TyrolAsia Gardens Hotel & Thai Spa
  • Park Hotel Vitznau
  • Falkensteiner Schlosshotel Velden
  • The Dolder Grand
  • Gran Melia Palacio de los Duques
  • The Gleneagles Hotel
  • Borgo Egnazia
  • Hotel Quinta do LagoLe Royal
  • Hotels & Resorts – Luxembourg
  • Hotel Camiral PGA
  • La Reserve – Geneva
  • Seven Pines Resort
  • Barriere Group

The event, which included trophies for the best teams and racers on the day, was organised by The Leading Hotels of the World.

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