The initiative has been launched following survey findings indicating that three quarters of industry professionals think their colleagues are suffering from stress. It includes the concept of 'ten pledges' which cover three key themes: communication, resources and clients, each building on each other to create the best environment for a stress-free events setting.
Laura Capell-Abra said: "I spent many years as MD of Sledge, where my team’s objective was to reduce the event stress felt by our corporate clients. I then started coaching individuals and teams but felt that I was trying to help the industry person by person. The realisation dawned on me: the culture and reputation of stress in the industry could only be broken by creating a movement of employers that would put their team's well-being at the heart of the business in an honest way.
"Knowing events people were practical people and love a good list, the idea of the pledges was born. I commissioned research to find out just how big the problem was and the individual pledges were created to tackle the main issues. Stress won’t be eradicated with one simple initiative such as a free gym membership; fundamental, practical and measurable changes have to take place. They have to be industry wide and integrated into a company’s culture; and these changes have to come from the top.
She added: "Two thirds of event organisers say that the reputation of a company’s pro-active stress management approach will impact their future job choices. Achieving the ‘Stress Matters’ accreditation could have a serious impact on a company’s ability to attract and retain talent."
The Stress Matters Pledge has been launched in partnership with the EventWell campaign which is looking at physical and mental health within the events industry.
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