This results in the fact that there is no such thing as a true "European
meeting, but rather a smorgasbord of different styles meaning that elements such as the message delivery, the choice of speakers, decor, food and attendance management, may vary according to the prevailing local preferences.
The way that cultural differences can influence the choice of destination, presentation techniques and the modalities of event organisation was in evidence at the judging for this month's pan-European EIBTM Awards. In terms of destinations for instance, some countries may have traditional links with countries that would not naturally be first choice in the UK; in the same way that British groups might go to Gibraltar, for example, French ones may opt for Morocco.
Certainly, there is no right or wrong way to produce a meeting, but taking into account the various national quirks and idiosyncrasies of event planners elsewhere in Europe may help UK agencies bolster their own repertoire of proposals for corporate clients.