Case study: Jaguar Land Rover welcomes graduates and apprentices

The automotive brand held its Graduation & Apprentice Induction programme this September for 322 graduates and 211 apprentices, organised by SPARK THINKING.


The event, held at the Ricoh Arena in Coventry, was attended by graduates and apprentices starting their careers at the iconic car manufacturer Jaguar Land Rover.

Held over five days, the programme gave attendees a comprehensive induction into the company’s values, history and heritage, introducing them to key figures from within the organisation and letting them get hands-on with the quintessentially-British brand’s pioneering and innovative vehicles.


Attendees met their managers for the first time (289 Jaguar Land Rover staff also attended the event) and visited nearby production plants at Solihull, Castle Bromwich and Gaydon, as well as the British Motor Museum. Outside inspiration came from a session with England netball player Tamsin Greenway.

The event’s app was designed and built in conjunction with SpotMe. SPARK THINKING created a functional framework to house content as well as vital employee information needed when starting a new job. Along with a live event feed, audience polling and logistical information, it had an augmented reality function, which distributed a virtual quiz. Attendees earned points throughout the week by asking session questions, completing tasks, interacting with content and engaging with their peers.


Dan Walker, head of content, SPARK THINKING, said: "It was privilege to be involved in such a great event for the second year running. Our involvement last year provided us with a great platform to develop the content and build on the elements that engaged the audience.

"For this year’s programme we further reduced the plenary sessions so there was only approximately 30% traditional learning methods, with the rest of the programme made up of challenges, experiences and activities, all of which will help embed Jaguar Land Rover's customer first principles."


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