Case study: Arbonne takes over the SEC

From 14-16 September, the Scottish Event Campus hosted the 10th Arbonne Annual Conference (AAC) in the SEC Armadillo and Hall 4.

Objectives

This year’s key focus of the conference was the 10th birthday of Arbonne in the UK. Delegates gathered to hear about new product launches and some of the top achievers were rewarded for their efforts over the past 12 months.

All members of the Arbonne business were welcome to attend – from those who had joined recently, to those who had been with the company for the full decade. Attendees came from all corners of the UK, alongside representatives from every Arbonne market in the world, including the US and Canada.

Being an extremely health conscious brand, bringing the main event of a year to a venue which provided a variety of healthy catering and activity options was crucial. The SEC achieved the World Obesity’s Silver accreditation early last year, so it seemed a perfect fit for the Arbonne brand.

Solution

Over the two days, more than 2,400 Arbonne independent consultants, of all levels, attended training seminars, lectures and spent time with their teams in the Arbonne Village – a cornucopia of the company’s range of health and well-being products, all of which are vegan friendly.

Delegates descended on the campus from the Thursday evening, and enjoyed the quick walk through the campus to their hotels and restaurants after registration.

The concourse of the SEC was transformed with Arbonne branding, from the external doors and hanging banners to digital screens. Refreshment breaks and catering focused on mental and physical health and well-being, with vegan, vegetarian and gluten free options available for all.

On the Friday night, delegates were treated to a glamourous, yet healthy, dinner and drinks ceremony in one half of Hall 4. In the other half of Hall 4 lay the Arbonne Village where delegates could network, engage in the event’s social channels and test out new products.

Verdict

Vicky Beckett, vice president and general manager of Arbonne UK and Poland said: "A healthy venue was really important to us. We’ve handpicked the lunch options and the healthy offerings have been great. Not many venues really understand that and how important it is, but the choice we’ve been provided with here has been amazing.

"People can walk along the river, there are bikes, it’s that whole concept of being healthy - and well-being inside and out. Not only in the venue, but also when you’re outside in the city and walking around. It’s really been enforced here and that’s really, really good.

"We’ve absolutely loved it. It’s been a breeze working here as we’ve had such great support. We’ll definitely be back to Glasgow."

 

FACTFILE

Event: Arbonne 10th Annual Conference

Date: 14-16 September 2017

Venue: Scottish Event Campus (SEC)

Delegates: 2,400

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